According To Amazon UK, Xbox Won Big At E3

With impressive pre-order digits, it seems gamers are excited for Xbox One exclusives this fall.

Now that the dust from E3 2015 has officially settled, Amazon UK has released some interesting details about the most successful titles and platforms based on pre-order data. Interestingly enough, Xbox One holds both the biggest pre-order upswing and most pre-ordered game from the charts, and more exclusives dot both top ten lists. Take a look at Amazon’s chart!

Screen Shot 2015-06-23 at 11.33.39 AM

While I’m excited for the title, I still find it surprising that Rare Replay was the most pre-ordered game of E3. Granted, the modest $30 asking price and the release date proximity probably played a big role in it doing so well. (Not to mention massive Conker Bad Fur Day and Battletoads nostalgia)! While the rest of the most pre-ordered list is pretty much expected, the Xbox One Elite controller making the cut at #10 is a nice surprise. Even with the hefty $150 price tag, it seems gamers on Xbox and PC are excited to see how much they can step up their game when it launches later this fall. The biggest surprise to me is that The Last Guardian is nowhere to be found on either list. While I can’t say I was particularly impressed with the visuals of the game, I thought the hype surrounding it would push huge pre-order numbers. I’d be interested in seeing an extended list from Amazon that shows exactly where the “highly anticipated” title fell post-E3.

Rare Replay is coming to Xbox One on August 4th, 2015 for $30
Rare Replay is coming to Xbox One on August 4th, 2015 for $30

While I still think it’s respectable, I find the pre-order upswing numbers to be significantly less important as far as actual data goes. Sure, it gives an idea as to what games had impressive showings, but when things are displayed as independent percentages, it’s hard to really compare what kind of numbers we’re looking at. For example, Forza 6 has over 1000% increase in pre-order numbers, but if they were only getting, say, 100 pre-orders a day, is that jump really as impressive as a title that only had a 300% increase that was already getting 500 pre-orders a day before E3? Of course, I don’t know what any of the upswing pre-order stats were prior to E3, but I just think it’s a less concrete way of gathering and comparing data.

What do you make of Amazon’s list? Do you think that strong pre-order numbers are indicative of who won E3, or do sales have more to do with which company has more games coming out exclusively this holiday season? Feel free to share your thoughts with me on Twitter!


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