Insomniac’s new game finds unusual publishing partner

For the first time, GameStop is entering the game publishing market with Insomiac’s “Song of the Deep.”

Earlier this morning, Ratchet & Clank and Sunset Overdrive creator Insomniac Games announced their upcoming metroid-vania platformer “Song of the Deep” with a new trailer.

While the game looks like a fine addition to the 2D platforming genre, the most interesting part of the trailer comes in at tail end. In the fine print of the trademark info (below) there’s a tidbit — “published by GameStop.”

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As what must be an industry first, GameStop will be in charge of publishing Insomniac’s new game. Reportedly the story, visuals and all creative control remain with Insomniac while GameStop runs Song of the Deep’s marketing promotions.

As for why GameStop went in on this unorthodox partnership remains to be seen. After some less-than-stellar financial reports over the past year, perhaps this is GameStop’s attempt to adapt to the more digital-centric game industry.

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Gamers looking to pick up Song of the Deep have limited options when the game launches later this spring. Physical copies of the game will be available exclusively at GameStop while digital copies will be sold though Steam, Xbox Marketplace and the PlayStation Store.

Song of the Deep launches on Xbox One, PS4 and PC later this Spring and will retail for $14.99 USD.

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