Following some publisher’s lead, Xbox moves E3 media briefing to Sunday

Xbox’s Electronic Entertainment Expo presentation will be one day earlier than usual.

Across Xbox’s social media channels this afternoon, its been revealed that Xbox’s media briefing will be on Sunday, June 11, 2017 at 2 p.m. PST (5 p.m. EST and 10 p.m. GMT). In previous years, Xbox’s E3 conferences were held on Monday – the first day of E3. Now a day earlier, the media briefing is before E3 officially kicks off. Still, this doesn’t mean Xbox isn’t a part of E3 – they’re simply having their show separate from the convention.


The image associated with the announcement shows internal hardware for the Xbox Scorpio, which is due to get a bigger reveal at or before Xbox’s E3 debut. While hardware is expected to take centerstage during the presentation, Xbox will likely show games like Sea of Thieves, Crackdown 3 and the unannounced but inevitable Forza Motorsport 7.

In recent years, Sunday has almost become an unofficial day for gaming fans to learn more about upcoming games and hardware. Back in 2015 and again last year, Bethesda used a Sunday night showcase to show off games like DOOM, Fallout 4 and Prey. While the rest of the conferences during the following three days all had exciting moments, it seems Bethesda’s early presentation kept fans talking all week. Perhaps Xbox is hoping by going early, they’ll dominate the gaming discussion.

This year is the first time in many, many years that E3 is now open to the public instead of just the gaming media and industry insiders. Earlier this week tickets went on sale for fans, but that was before Xbox’s announcement. Hopefully not too many people who were hoping to snag tickets to Xbox’s media briefing through the returning “Xbox Fan Fest” didn’t book flights for Sunday anticipating another Monday conference from Xbox.

Xbox’s E3 media briefing will be live on June 11, 2016 at 2 p.m. PST.


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